Gen Y

We All Want to be Young

by Fernando on December 2, 2010

The following video is the result of research done by BOX1824 during the past 5 years. BOX1824 is a Brazilian research firm specialized in behavior and consumption trends.

The part I think is the most juicy is when group dynamics and individual characteristics are mentioned but unfortunately the segment is too short. I wanted to know if these guys have published any papers but their website is very basic and I couldn’t find anything else on the internets.

Overall, the video is not superb but it works as a kick-starter to think about Gen Y’s place in the world and how it affects all of society (Gen X, boomers and Klingons).

You could agree or disagree with this 10 minute “documentary” but it’s undeniable that in some way, you´ll see yourself portrayed in this video.

I was born in October of ’79, which technically places me within the last specimens of Gen X, but I can’t help feeling identified with some of the millennial’s traits; which makes me think about the usefulness of boxing personality types and behavioral patterns into locked concepts such as Gen X, Gen Y or Baby Boomers.

Maybe those we call Gen X are a blend between a Boomer and something else; and Gen Y inherits Boomer’s and Gen X traits and mixes that with the something else (cultural and technological evolution?) to configure what a Millenial is. After all, evolution -in any of its forms- doesn’t take shortcuts or skip steps. It’s progressive.

What if we stopped thinking of generations as separate entities? Wouldn’t we be able to get a more integrated gestalt of human society and history? Maybe, maybe not… but I’ll leave these questions open because a) I don’t know the answer and b) I’d love to know your input since some of you are Gen Y. I was left out of your club by a few months… can I still join?

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Gradkin, a startup from Singapore, is aiming to fill the gap between behemoths like LinkedIn and Monster, providing a more personal and community based experience by bringing together Gen-Y job seekers and employers. Here’s the interview with Grakin’s founder.

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This post is a product from the collaboration project that Andrew C. Abraham and myself started a few months ago.
By Andrew C. Abraham.- It’s intern season. Many of the companies that I’m speaking to now are so busy with interns during this summer. I personally don’t have any internships under ...

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The landscape of graduate recruitment has changed. We’re surpassing the era where employers would hire candidates based solely on experience, skills or grades and transpiring into a period where many of the softer human qualities are desired in fresh talent. This portends a more equitable recruitment sphere and breeds a new millennial that is not only intellectually capable of the business world but also emotionally ready.

In a recent survey conducted by the NUS Careers Centre, that polled the results of 118 different companies, Communication, Passion, Analytical Thinking, Interpersonal Skills and a Desire to Learn were ranked foremost as the top five qualities essential for new graduates. The study was conducted in light of the Graduate Global Talent Development Programme (GGTP) – a new initiative by NUS to cultivate global-minded graduates. In (brackets) is the percentage of employers that ranked it in their top 5.

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Recruiting and retaining are two challenging tasks in the HR/Mgmt world. Key to it, is realizing what population we are considering to fill those spots in the workplace.
Today, a great percentage of those applicants were born between 1980 and 1999 and grew up during the 1990s and 2000s . They ...

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