The following video is the result of research done by BOX1824 during the past 5 years. BOX1824 is a Brazilian research firm specialized in behavior and consumption trends.
The part I think is the most juicy is when group dynamics and individual characteristics are mentioned but unfortunately the segment is too short. I wanted to know if these guys have published any papers but their website is very basic and I couldn’t find anything else on the internets.
Overall, the video is not superb but it works as a kick-starter to think about Gen Y’s place in the world and how it affects all of society (Gen X, boomers and Klingons).
You could agree or disagree with this 10 minute “documentary” but it’s undeniable that in some way, you´ll see yourself portrayed in this video.
I was born in October of ’79, which technically places me within the last specimens of Gen X, but I can’t help feeling identified with some of the millennial’s traits; which makes me think about the usefulness of boxing personality types and behavioral patterns into locked concepts such as Gen X, Gen Y or Baby Boomers.
Maybe those we call Gen X are a blend between a Boomer and something else; and Gen Y inherits Boomer’s and Gen X traits and mixes that with the something else (cultural and technological evolution?) to configure what a Millenial is. After all, evolution -in any of its forms- doesn’t take shortcuts or skip steps. It’s progressive.
What if we stopped thinking of generations as separate entities? Wouldn’t we be able to get a more integrated gestalt of human society and history? Maybe, maybe not… but I’ll leave these questions open because a) I don’t know the answer and b) I’d love to know your input since some of you are Gen Y. I was left out of your club by a few months… can I still join?
