dale carnegie

Book Review: Enchantment – The Art of Changing Hearts, Minds, and Actions

by Fernando on March 6, 2011

If you’ve never heard about Guy Kawasaki, it’s time you do.

Guy is the founder of Alltop, one of the internet’s biggest “online magazine rack” of news topics. He is also the former Chief evangelist of Apple.

Let me start by saying that unlike 99.9% of American literature -specially business literature- Enchantment doesn’t feel like it follows the typical rhetoric:

[success story] [2 lines of concepts] [another success story] [2 lines of concepts]

Enchantment is different, even though there’s no lack of examples and stories, the book enchants by seemingly intertwining experiences and concepts. It is what makes it such an easy read. Enchantment is one of those books that are edible in just a weekend and leaves you wanting for more.

Enchantment is Dale Carnegie’s How to Win Friends and Influence People 2.0 with a bit of Malcolm Gladwell’s Outliers. And it’s more; as common wisdom says, the whole is more than the sum of its parts.

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What Makes an Effective Leader?

by Fernando on February 25, 2010

The most effective leaders are those focused on people instead of just goals. Goals are important but many think of people as instruments to achieve them. You can categorize leaders in two big groups. The ‘hard’ ones are those who remain distant to obtain respect and compliance with their directives ...