Building a loyal customer base is difficult when there are too many businesses competing for the same market. This is especially true for small businesses. Whether you own a dry cleaning shop, a hair saloon, a boutique, sell pizza, clothing or electronics to name a few, you know that out there, it’s plagued with businesses [...]
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During times of crisis, tightening your belt will help you cut costs and take shed from the storm, but you won’t get any advantage against the competition. Key during these times is to embrace the moment and increase your market share and/or differentiate from the competition by providing an excellent service while others retreat to [...]
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