Books

Book Review: Enchantment – The Art of Changing Hearts, Minds, and Actions

by Fernando on March 6, 2011

If you’ve never heard about Guy Kawasaki, it’s time you do.

Guy is the founder of Alltop, one of the internet’s biggest “online magazine rack” of news topics. He is also the former Chief evangelist of Apple.

Let me start by saying that unlike 99.9% of American literature -specially business literature- Enchantment doesn’t feel like it follows the typical rhetoric:

[success story] [2 lines of concepts] [another success story] [2 lines of concepts]

Enchantment is different, even though there’s no lack of examples and stories, the book enchants by seemingly intertwining experiences and concepts. It is what makes it such an easy read. Enchantment is one of those books that are edible in just a weekend and leaves you wanting for more.

Enchantment is Dale Carnegie’s How to Win Friends and Influence People 2.0 with a bit of Malcolm Gladwell’s Outliers. And it’s more; as common wisdom says, the whole is more than the sum of its parts.

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UPS just dropped my next 3 books. All three from Malcolm Gladwell

by Fernando on August 1, 2009

Hi everyone!
I arrived home from a day trip to Hershey Park, PA and found the three books I ordered from Amazon in the mail. The Tipping Point, Blink and Outliers. All from Malcolm Gladwell. I’m really exited :-D (I have been thinking of getting a Kindle, but the feeling I ...

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Nonzero: The logic of human destiny. Another book recommendation

by Fernando on March 3, 2009

What does History, Number Theory and Evolutionary sciences have in common? Nonzero takes you on a fast ride around the world (I mean the real one, not just the left side of the map) and through history. Sinthetic and comprehensive.
Shows that two variables ( information & communication) have been a ...

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The Moral Animal: Why We Are, the Way We Are: The New Science of Evolutionary Psychology by Robert Wright

by Fernando on September 10, 2008

Are men literally born to cheat? Does monogamy actually serve women’s interests? These are among the questions that have made The Moral Animal one of the most provocative science books in recent years. Wright unveils the genetic strategies behind everything from our sexual preferences to our office politics–as well as ...