Video Games have gone from being a geeky past time to a multibillion dollar mainstream industry with revenues that surpass Hollywood’s.
The term gamification was coined by Nick Pelling in March 2004 for his gamification consultancy startup Conundra Ltd.
Gamification is the use of game design techniques, game thinking and game mechanics to enhance non-game contexts. It encourages people to learn, adopt or utilize processes and tasks in a game-like environment that reflects the non-virtual space by taking advantage of humans’ psychological predisposition to play.
In order to boost engagement, fight boredom while working with repetitive tasks while making processes more user friendly and generate a positive feedback loop (based on rewards), companies are adopting techniques and the logic that govern video games.
If you work for a Fortune 500, there’s a fairly high chance that you’ve run into gamified processes, trainings or perks such as:
- Badges for achieving milestones
- Virtual Currency
- Simulators now being deployed as actual tools
- Corporate trainings in the form of board or other type of games
Another successful case is business software vendor SAP AG. Recently, a virtual game that represented a whole plant as a perspective game (just like Simcity) with the only difference that actions in the game have real implications outside of the virt-world. What happens in the game, is also happening in real life, in real time, with real consequences.
If you want to know more about gamification, here’s a TED Talk by Jane McGonigal: