Every year, we assess our progress and define our goals looking forward to the next one.
In 2011, our focus was to increase three of our KPIs (Key Performance Indicators): content volume, reader engagement and inbound traffic. I’m glad to announce that we’ve succeeded in all three areas.
- Traffic increased 150% to over 6.000 monthly visitors and 20.000 page views per month.
- We went from 1-2 weekly posts to 3+.
- Comments increased 400%, mostly thanks to Commentluv and the traffic boost.
This FY, our aim will be placed on Content Quality.
Despite these successes, it wasn’t all roses. Since volume does not equal quality, in some cases, the quality of guest posts has not been up to the standards that we would like. Thus, we have revised our Guest Posting Guidelines to increase content quality and deter those writers who are just looking for a link back to their site without contributing valuable information.
We will continue to host sponsored posts -to pay the bills- but content will still need to pass editorial review.
Last but not least, we’ve slightly redesigned our home page.
Finishing a rebranding process that started 1 year ago, my name has been slowly receding from the design and FT Careers has now taken the font seat to reflect the multi-author nature of the blog. I’ve started blogging outside of the niche at my personal blog.
Posts now appear in a more compact form to allow you to better scroll through posts on the frontpage and decrease page load time by using smaller images.
We hope these changes are of your liking.
As usual, your feedback is greatly appreciated.
Best,
Fernando
Article by Fernando
The guy in charge of this blog - husband, Psychologist, former Manager, Blogger, Job Coach, Recruiter and Information Junkie. Yes, I am all that.
Fernando has written 254 awesome articles for us at FT Careers
Twitter: @ftarnogol | Facebook | Google+ | Blog → I'mpossible - Personal Blog
{ 5 comments… read them below or add one }
Each type of blog must require some basic needs and regular visits and updates. It’s not matter that you daily post one blog but the main important thing is content quality, interesting topic and check comments on blog. Always, write and maintain blog with readers’ point of view. These are the short and best information. You are right about benefits of CommentLuv and fast improvement of blog.
Every type of weblog must need some primary needs and frequent trips and up-dates. It’s not issue that you everyday publish one weblog but the primary crucial thing is articles quality, exciting subject and check feedback on weblog. Always, create and sustain weblog with readers’ perspective. These are the short and best information.
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Every blog owner should update his blog regularly with quality content and also that information should really helps to his blog readers. I also agree that commentluv will help a lot to increase your blog traffic.
Very impressive with how you manage your site. While most guest posts are just looking for a way to generate quality back links, they should also realize to give back the same level of quality they needed. I know not all are capable of this because people are sometimes lazy ( no offense ).
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You were right about it. It is good to remodel and get new style from blogging in order to make your website more competent.
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